2017 – Present

Peter Moore Smith, Inc.

Writing and directing commercial projects, most recently for McLaren Automotive, CrowdStreet Financial, and Volta Trucks.

2015 – 2017

AeroFilm

Commercial Director. Directed numerous commercials and documentaries for Cheerios, Yoplait, Spectrum Entertainment, and more.

2010 – 2015

Saatchi & Saatchi NY

Executive Creative Director, EVP – Interim Chief Creative Officer. Ran the General Mills account, as well as wrote, CD’d, and directed commercials and campaigns for Cheerios, Yoplait, Progresso, and others. Served as Interim Chief Creative Director and led the agency to significant new business wins, including Duracell and Walmart.

2007 – 2010

Publicis NY

Executive Global Creative Director, EVP. Ran the Citi account in North America and internationally. Played key role in numerous new business wins.

1994 – 2007

BBDO NY

Copywriter – Senior Creative Director, SVP. Writer and creative director of major commercials and campaigns for numerous national and international clients, including Visa, GE, Pepsi, Pizza Hut, HBO, and many others.

 Education

Bachelor of Arts in English Literature
Virginia Commonwealth University

Awards and Recognition

Gold, Silver, and Bronze Lions, One Show Pencils, Clios, Selection in Communication Arts Annual. Selected by Adweek’s Top 50 agency executives. Adweek’s Number Two Super Bowl commercial (Cheerios “Just Checking”). Two Super Bowl commercials listed in Adweek’s top 100 of all time.