About ME

I am a former ECD who left the agency world—but not advertising.

Today, I work directly with CMOs, advertising directors, and marketing teams to craft custom campaigns that not only express the values of their brand, but achieve measurable results.

Collaborating with your team and stakeholders, I will write a complete campaign—from the manifesto that sets the tone through the most detailed copy—which can then be adapted for everything from films to carousels, statics, and content, to create a unified voice that meets your objectives in quality and, most importantly, strategy.

As a copywriter, I have extensive experience working with intricate messaging architecture and know how to navigate both legal complexities and competitive market landscapes. My work comes directly from your business objectives, starting with a clear understanding of your customer and your brand. Having worked with start-ups, I know the impact words can have on the investors and shareholders too.

I’m happy to collaborate with your in-house creatives or trusted partners to bring it all to life, and I have a network of digital designers, art directors, producers, and film directors to recommend.

I work for a set monthly fee, negotiable by project, and do not accept assignments from advertising agencies.

With a career’s worth of experience working with some of the best marketers in the business, from packaged goods to finance, from snacks to automotive, I have created advertising in just about every style and medium.

You need a campaign that is clear, unified, and effective, one you can be proud of and that does what it’s supposed to. You don’t need agency politics, inexperienced creatives, or arrogant ECDs whose only agenda is to win awards.

What you need is a good writer.

Let me write your next campaign.