ABOUT ME
Peter Moore Smith started in advertising as a junior copywriter at a little agency in Virginia, then came to BBDO NY, where he was fortunate to work on some of the country’s biggest brands—Visa, Pepsi, GE, Hyatt, Pizza Hut, and Bank of America, among others. Then he moved to Publicis as an ECD where he ran Citi globally during the greatest economic crisis since the Great Depression. From there he switched to Saatchi & Saatchi NY as ECD on the General Mills business, including Cheerios, before being named Chief Creative Officer.
When he became a CCO they didn’t let him make commercials anymore, so Peter left to work as a commercial director and independent writer/creative director. In the last several years he has worked with a diverse group of international clients across categories—Acorda Therapeutics, Volta Trucks, MoviePass, McLaren Automotive, Crowd Street Financial, and lots of others, sometimes writing, sometimes CDing, sometimes directing, and sometimes all three. In each of those roles, he brings his experience with the other two.
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“Peter Moore Smith’s copywriting isn’t just compelling—it’s strategic, deeply attuned to both the brand’s voice and the business objectives behind it. He understands that great creative isn’t just about clever words, but impact. The work we did together on Cheerios not only resonated with audiences but also earned significant recognition—some of it even becoming iconic—and was even named BRAND GENIUS by Adweek.
Working with Peter means knowing your brand is in the hands of someone who will turn your marketing strategy into meaningful ideas and stories. A gifted creative director, his approach to working with a team is engaging and collaborative and delivers brand impact.”