ABOUT ME
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What if
the new agency model
is no agency at all?
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A former ECD who left the agency world, today I work directly with CMOs, brand managers, and marketing strategists to craft custom campaigns that not only express the values of their brands, but achieve real results.
And it all starts with words. From the manifesto that sets the tone through the most detailed body copy on the product page, I can write you a complete campaign—one that can be adapted for everything from spots to carousels, statics to content—to create a unified voice that meets your objectives in messaging and, most importantly, strategy.
I’m happy to collaborate with your in-house creatives or design partners to bring it to life, and I have a network of digital designers, art directors, producers, and film directors to recommend.
With extensive experience collaborating with top marketers across industries—from consumer packaged goods to finance, from food and beverage to automotive—I’m familiar with intricate messaging architectures and know how to navigate legal complexities and competitive market landscapes, grounding my work in a thorough understanding of your business objectives, brand identity, customer base, and cultural context.
You need an always-on campaign that is clear, unified, and effective, one that you and your whole company can be proud of. You don’t need agency politics, inexperienced creatives, or arrogant ECDs whose only agenda is to win awards.
What if it’s not an agency you need? What if all you really need is a good writer?
“Peter Moore Smith’s copywriting isn’t just compelling—it’s strategic, deeply attuned to both the brand’s voice and the business objectives behind it. He understands that great creative isn’t just about clever words, but impact. The work we did together on Cheerios not only resonated with audiences but also earned significant recognition—some of it even becoming iconic—and was even named BRAND GENIUS by Adweek.
Working with Peter means knowing your brand is in the hands of someone who will turn your marketing strategy into meaningful ideas and stories. A gifted creative director, his approach to working with a team is engaging and collaborative and delivers brand impact.”